A. Description of Firm
Measured Risk Portfolios, Inc. is a registered investment adviser based in San Diego, California. We are
organized as a corporation under the laws of the State of California. We have been in the advisory
business since 2007. Larry Kriesmer and Bernard Surovsky are the owners of the firm. Currently, we
offer the following investment advisory services, which are personalized to each individual client:
1. Portfolio/Investment Management Services
2. Pension Consulting Services
3. Financial Planning Services
4. Financial Consulting Services
As used in this brochure, the words "we", "our" “MRPI” and "us" refer to Measured Risk Portfolios,
Inc. and the words "you", "your" and "client" refer to you as either a client or prospective client of our
firm. Also, you may see the term Associated Person or Investment Adviser Representative throughout
this Brochure. As used in this Brochure, our Associated Persons or Investment Adviser
Representatives are our firm's officers, employees, and all individuals providing investment advice on
behalf of our firm.
B. Description of Advisory Services Offered
1. Investment Management Services
MRPI provides ongoing discretionary management services to our advisory clients with managed
accounts. The Firm interviews clients to gather information regarding overall investment objectives,
goals, and risk tolerance to help determine the appropriate model portfolio for the client’s managed
account assets. It is of beneficial interest to the advisory client to provide accurate and candid
information and promptly inform the IAR of any material changes in their circumstances so the IAR
can evaluate if investment adjustments to the client’s managed account(s) are necessary. The Firm
does not and will not assume responsibility for the accuracy of the information provided by the
client. Advisory clients may impose restrictions on investing in certain securities or types of securities
in their managed accounts.
Client managed account assets are then invested and managed based on a model portfolio of securities
that appears to be most suitable to the client’s investment objectives and strategy determined for those
account assets. While we will customize the model portfolios, for example to help ensure suitability
and/or to incorporate client restrictions, several clients will be invested in the same or similar model
portfolios at any given time. MRPI will not maintain custody of client assets, which will typically be
held by a qualified and independent custodian. Please refer to Item 15 for further information on
custody.
MRPI offers the following portfolio strategies:
“MRP Strategies”:
• The “Measured Risk Portfolio” or MRP—uses short duration fixed income investments
paired with purchased call options tied to the S&P 500 Index
• The “Consumer Linked Income Portfolio” or CLIP—uses a basket of stocks with a
concentration in Consumer Stables with a history of rising dividends
• The “Managed Volatility Portfolio” or MVP—speculative; uses short duration fixed income
investments paired with CBOE Volatility Index (VIX) options
"Other Strategies”:
• Mutual Fund Strategy or MFS—generally for clients with accounts too small for the MRP
Strategies or otherwise dictated by client instructions; uses mutual funds and Exchange Traded
Funds
• Sector 4—custom strategy intended for those few clients who are not suited for any of our
other strategies; uses a rotating balanced portfolio initially equally allocated to four sectors of
the stock markets and rebalanced periodically
• Long Shot Strategy—speculative, suitable only for aggressive investors able to absorb
significant risk of potential loss; focuses on using far out of the money options to generate
potentially large gains at the expense of high likelihood of significant losses
Further detail on the MRP model portfolio strategies, including the risks pertaining to such strategies
and their underlining securities, is outlined below in this brochure under the heading “Item 8: Methods
of Analysis, Investment Strategies and Risk of Loss”.
MRPI may also enter into sub-advisory agreements with other non-affiliated independent registered
investment advisers (“RIAs”) who wish to engage the Firm to manage the holdings in their client’s
portfolios. In these arrangements, usually both MRPI and the RIA will be granted dual trading
authority. MRPI will have discretionary investment authority over the portion of the client’s assets
designated to MRPI and will manage those assets based on the selected model portfolio strategy and
any written client restrictions communicated to MRPI. All agreed upon terms shall be provided in the
MRPI-RIA Agreement.
2. Pension Consulting Services
MRPI offers pension-consulting services to qualified and non-qualified retirement and deferred
compensation plans. In general, the services are selected by the client and can include the review
and/or development of an Investment Policy Statement (“IPS”); analysis, review and recommendation
of investment selections; asset allocation advice; communication and education services where MRPI
assists the plan sponsor in providing meaningful information regarding the retirement plan to its
participants; investment performance monitoring, and/or ongoing consulting. The plan fiduciary
always has the right to seek independent advice about the appropriateness of any recommended
services for the plan.
Status: MRPI is registered as an investment adviser under the Investment Advisers Act of 1940 and
represents that it is not subject to any disqualification as set forth in Section 411 of ERISA. In
performing fiduciary services, it is acting as a fiduciary of the Plan as defined in Section
3(21) under the
Employee Retirement Income Security Act (“ERISA”) for purposes of providing non-discretionary
investment advice only.
3. Financial Planning Services
MRPI provides personal financial plans consistent with a client’s financial status, investment objectives,
risk tolerance and tax status. Depending on a client’s needs, the financial plan can include information
regarding retirement planning, education planning, planning for major purchases, estate planning, and
personal insurance needs analysis including life, health, long-term care and disability coverage.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to us. You must promptly notify our firm if your financial situation,
goals, objectives, or needs change.
For clients who also engage MRPI for Investment Management Services, MRPI has in the past, and
may in the future reduce or waive financial planning fees, in the Firm’s sole discretion.
You are under no obligation to act on our financial planning recommendations. Should you choose to
act on any of our recommendations, you are not obligated to implement the financial plan through any
of our other investment advisory services. Moreover, you may act on our recommendations by placing
securities transactions with any brokerage firm.
4. Financial Consulting Services
We offer financial consulting services that advise clients on specific financial-related topics. The topics
we address may include, but are not limited to, risk assessment/management, investment planning,
financial organization, or financial decision making/negotiation. This service also includes an
arrangement that MRPI entered with Mutual Securities, Inc. (“Mutual Securities”) (CRD#13092) an
independent broker-dealer located in Camarillo, California. There is no employee or agency
relationship between Mutual Securities and MRPI nor are we affiliated with Mutual Securities.
In this relationship, Mutual Securities contracts as an advisory client of MRPI for the purpose of
MRPI providing financial consulting services to Mutual Securities.
C. Information Related to the Firm’s Services
1. Restrictions/Guidelines Imposed by Clients
Clients with managed accounts may impose reasonable guidelines and/or restrictions on investing in
certain securities or types of securities. All such guidelines and restrictions must be communicated to
MRPI in writing. There may be times when certain restrictions are placed by a client, which prevents the
Firm from accepting or continuing to manage the account. The Firm reserves the right to not accept
and/or terminate management of a client’s account if it feels that the client’s-imposed restrictions would
limit or prevent the Firm from meeting and/or maintaining its investment strategies.
2. Information Received by Individual Clients
The Firm will not assume responsibility for the accuracy of the information provided by the client.
The Firm is not obligated to verify any information received from the client or from the client’s other
professionals (e.g., attorney, accountant, etc.) and is expressly authorized to rely on such information.
Under all circumstances, clients are responsible for promptly notifying the Firm in writing of any
material changes to the client’s financial situation, investment objectives, time horizon, or risk
tolerance. In the event that a client notifies the Firm of changes in the client’s financial circumstances,
the Firm will review such changes and recommend any necessary revisions to the client’s portfolio.
3. Agreements and Disclosures
Prior to engaging the Firm to provide investment advisory services, the client will be required to enter
into one or more written agreements with the Firm setting forth the terms and conditions under which
the Firm shall render its services (collectively the “Agreement”). In accordance with applicable laws
and regulations, the Firm will provide a Brochure (this Form ADV Part 2A and Part 3 or Form CRS)
and one or more brochure supplements (Form ADV Part 2Bs) to each client or prospective client prior
to or contemporaneously with the execution of an Agreement. The Agreement between the Firm and
the client will continue in effect until terminated by either party pursuant to the terms of the
Agreement, typically upon written notice to our Firm. Neither the Firm nor the client may assign the
Agreement without the consent of the other party. An advisory client will have a period of five (5)
business days from the date of signing the Agreement to unconditionally rescind the Agreement and
receive a full refund of all fees due the Firm. Account values may change during such time and MRPI
does not guarantee the value of the client’s account. Ticket charges or transaction fees will not be
refunded.
D. Participation in Wrap Programs
The Firm does not participate in any wrap programs at this time.
A. Assets under Management or AUM
As of December 31, 2023, the following represents the amount of regulatory assets under management by
the Firm on a discretionary and non-discretionary basis:
Type of Account Assets Under Management ("AUM")
Discretionary $275,171,641
Non-Discretionary $22,677,543
Total: $297,849,184
B. Assets Not Continuously Managed or Under Advisement
MRPI also provides financial investment advice for assets that are not continuously managed by the Firm.
As of December 31, 2022, the following represents the amount of assets not continuously managed by
MRPI:
Type of Account Assets Not Continuously Managed or
Under Advisement
Individual $313,273
Pension and other Profit Sharing Plans $13,185,703
Total: $13,498,977