A. Description of the Advisory Firm
Prism Financial Group, L.L.C. is a registered investment adviser based in Overland Park, Kansas. We
are organized as a limited liability company ("LLC") under the laws of the State of Kansas. We have
been providing investment advisory services since 04/28/1999. We are owned by Tim Shmidl and MH
Capital, LLC.
The following paragraphs describe our services and fees. Refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to
your individual needs. As used in this brochure, the words "we," "our," and "us" refer to Prism
Financial Group, L.L.C. and the words "you," "your," and "client" refer to you as either a client or
prospective client of our firm.
B. Types of Advisory Services
Prism Financial Group, L.L.C. (hereinafter "Prism") offers the following services to advisory clients:
Investment Management and Supervision Services
Prism offers discretionary investment management and investment supervisory services for a fee
based on a percentage of your assets under management. These services include investment
analysis, allocation of investments, quarterly portfolio statements and ongoing monitoring services for
the portfolio.
If you participate in our discretionary portfolio management services, we require you to grant our firm
discretionary authority to manage your account. Discretionary authorization will allow us to determine
the specific securities, and the amount of securities, to be purchased or sold for your account without
your approval prior to each transaction. Discretionary authority is typically granted by the investment
advisory agreement you sign with our firm and the appropriate trading authorization forms.
We may also offer non-discretionary portfolio management services. If you enter into non-discretionary
arrangements with our firm, we must obtain your approval prior to executing any transactions on behalf
of your account. You have an unrestricted right to decline to implement any advice provided by our firm
on a non-discretionary basis.
As part of our portfolio management services, in addition to other types of investments (see
disclosures below in this section), we may invest your assets according to one or more
model portfolios developed by our firm. These models are designed for investors with varying degrees
of risk tolerance ranging from a more aggressive investment strategy to a more conservative
investment approach. Clients whose assets are invested in model portfolios may not set restrictions on
the specific holdings or allocations within the model, nor the types of securities that can be purchased
in the model.
We determine your portfolio composition based on your needs, financial goals and risk tolerances. We
will work with you to obtain necessary information regarding your financial condition, investment
objectives, liquidity requirements, risk tolerance, and time horizon. This enables us to determine the
portfolio best suited for your investment objectives and needs.
In performing our services, we shall not be required to verify any information received from you or from
other professionals. If you request, we may recommend and/or engage the services of other
professionals for implementation purposes. You are under no obligation to engage the services of any
such recommended professional.
Once we have determined the types of investments to be included in your portfolio, and allocated
them, we will provide ongoing portfolio review and management services. This approach requires us to
review your portfolio at least quarterly.
We will rebalance the portfolio, as we deem appropriate, to meet your financial objectives. We will
trade these portfolios and rebalance them on a discretionary basis. Our advisory services are tailored
to meet your individual needs.
In providing account management services, we do not accept client restrictions on the specific
securities or the types of securities that may be held in your account.
In all cases, you have a direct and beneficial interest in your securities, rather than an undivided
interest in a pool of securities. We do not and will not have physical custody of your funds or securities.
We do have limited authority to direct the Custodian to deduct investment advisory fees, but only with
the appropriate authorization from you.
You are advised and are expected to understand that our past performance is not a guarantee of
future results. Certain market and economic risks exist that may adversely affect an account's
performance. This could result in capital losses in your account.
Financial Planning
Prism provides financial planning services in two different formats. Comprehensive Financial Planning
provides for an intensive interview to determine the client's personal financial objectives and an in-
depth examination and analysis of the client's financial documents and situation. The client will receive
a written analysis and a plan of recommended action. The other format is Focused Planning in which
Prism provides specific services on an hourly basis at standard rates which are defined in an
agreement with the client. A specific financial planning contract needs to be signed for either of these
services to be offered.
Financial plans and financial planning may include, but are not limited to: investment planning, life
insurance; tax concerns; retirement planning; education planning; and debt/credit planning. These
services are based on fixed fees or hourly fees and the final fee structure is documented in Section F
of the Financial Planning Agreement.
You are under no obligation to act on our financial planning
recommendations. Should you choose to
act on any of our recommendations, you are not obligated to implement the financial plan through any
of our other investment advisory services. Moreover, you may act on our recommendations by placing
securities transactions with any brokerage firm.
Qualified Retirement Plan Consulting Services
Qualified Retirement Plan Consulting Services consist of assisting employer plan sponsors establish,
monitor and review their company's retirement plan. As the needs of the plan sponsor dictate, areas of
advising could include: investment selection and monitoring, plan structure, and participant education.
We will establish your plan's needs and objectives through an initial meeting to collect data, review
plan information, and assist you in developing or updating the plan's provisions. Ongoing services to
you may include recommendations regarding the selection and review of unaffiliated mutual funds that,
in our judgment, are suitable for plan assets for you to be invested. We periodically review the
investment options you select and make recommendations to keep or replace plan investment options
as appropriate. We perform a comprehensive review of potential service providers or vendors and will
assist you with converting from your incumbent service provider to a new service provider selected by
you. You are under no obligation to follow the recommendations we make.
Services available under a Qualified Retirement Plan Consulting Agreement permit us to provide
financial education to your plan participants. The scope of education provided to participants at your
request will not constitute "investment advice" within the meaning of ERISA and participant education
will relate to general principles for investing and information about the investment options currently in
the plan. We may also participate in initial enrollment meetings, periodic employee workshops and
enrollment meetings for new participants as we agree upon.
We may also assist with participant enrollment meetings and provide investment-related educational
seminars to plan participants on such topics as:
• Diversification
• Asset allocation
• Risk tolerance
• Time horizon
Our educational seminars may include other investment-related topics specific to the particular plan.
We may also provide additional types of pension consulting services to plans on an individually
negotiated basis. All services, whether discussed above or customized for the plan based upon
requirements from the plan fiduciaries (which may include additional plan-level or participant-level
services) shall be detailed in a written agreement and be consistent with the parameters set forth in the
plan documents.
All Qualified Retirement Plan Advisory Services shall be in compliance with any applicable Federal and
State law(s) regulating the services provided by our Agreement. This section applies to an Account
that is a pension or other employee benefit plan (a "Plan") governed by the Employee Retirement
Income Security Act of 1974, as amended ("ERISA"). If your Account is part of a Plan and we accept
appointments to provide our services to your Account, we acknowledge that we are a fiduciary within
the meaning of Title 1 of ERISA and/or the Internal Revenue Code, as applicable, which are laws
governing retirement accounts. You represent that (i) Our appointment and services are consistent
with the Plan documents, (ii) You have furnished us true and complete copies of all documents
establishing and governing the Plan and evidencing your authority to retain our firm. You further
represent that you will promptly furnish us with any amendments to the Plan, and you agree that, if any
amendment affects our rights or obligations, such amendment will be binding on us only with our prior
written consent. If your Account contains only a part of the assets of the Plan, you understand that we
will have no responsibilities for the diversification of the Plan's investments, and we have no duty,
responsibility or liability for the assets that are not in the account. If ERISA or other applicable law
requires bonding with respect to the assets in your account, you will obtain and maintain at your
expense bonding that satisfies this requirement and covers Prism and any of our affiliates.
Either party to the pension consulting agreement may terminate the agreement upon written notice to
the other party in accordance with the terms of the agreement for services. The pension consulting
fees will be prorated for the quarter in which the termination notice is given and any unearned fees will
be refunded to the client.
C. Client Tailored Services and Client Imposed Restrictions
Prism offers the same suite of services to all of its clients. However, specific client financial plans and
their implementation are dependent upon the client's individual situation (income, tax levels, risk
tolerance levels, and financial goals) and are used to construct a client specific plan to aid in the
selection of a portfolio that matches restrictions, needs, and targets.
In providing account management services, we do not accept client restrictions on the specific
securities or the types of securities that may be held in your account.
D. Wrap Fee Programs
Prism does not participate in any wrap fee programs.
E. Assets Under Management
Prism provides continuous management services and has the following assets under management:
Discretionary
Amounts:
Non-discretionary
Amounts:
Date
Calculated:
$1,372,294,541 $111,109,526 1/31/2024
Prism also manages $4,661,097 in client assets on a non-continuous basis.